Apple Stores set to get new branding soon

Apple Stores set to get new branding soon
NEW YORK: US tech giantApple is reportedly simplifying the branding of its retail chain by removing ‘store’ from Apple Store .
Apple, which launched its 10th location in New York City and named it Apple World Trade Center, dropped the word ‘Store’ from its name.

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According to a Verge report, Apple has informed all its retail staff with confirmation that ‘store’ will disappear from both online and in retail stores.
“Apple stores, with fancy headphone setups and avenue displays will now change on a seasonal basis to showcase different products,” the report stated.
Source by indiatimes…
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